Marketo Email Verification Integration

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  • Integration Type
    • Bulk List Verification
    • Single Email Verification
  • Connection Type
    • Dashboard
    • Javascript
    • Zapier

The Marketo integration allows you to easily import your Marketo leads into NeverBounce and send the results back to Marketo.

NOTE: This integration is not available for Marketo’s Spark level of membership

Getting Started

To get started with this integration, login to your NeverBounce dashboard and click “Add List” on the right of your dashboard. This will open a modal window displaying a list of integrations on the left.

If you have not connected this integration before:

Under “Add Integration” you will see a list of possible integrations. Scroll or use the search bar at the bottom to find the integration you are looking for. Click on the Marketo integration and you will see fields to input your Marketo credentials including your account ‘Munchkin Account ID’ and API credentials. (Find instructions for finding these credentials below.)

If you have already connected this integration:

Under “Current” you will see a list of the integrations you have connected. Click on the Marketo integration to see a list of your lists.

Finding the Credentials

For NeverBounce to connect to your account Marketo account, we need three pieces of information: your Marketo ‘Munchkin Account ID’ along with the ‘Client ID’ and ‘Client Secret’ from a custom Marketo Service created within your account.

Finding the Munchkin Account ID

To retrieve the ‘Munchkin Account ID’, navigate to the Admin tab in your Marketo dashboard. Once here expand the Integration option in the menu on the furthest-left side of the screen. You should now see a link called Munchkin. Follow this link to the Munchkin page. Here you will see the Munckin Account ID in the Tracking Code group. It should look simliar to this: xxx-xxx-xxx. This is the Munchkin Account ID needed on the NeverBounce dashboard.

Creating a Custom Service in Marketo

Creating a custom service in Marketo allows you to grant limited API access for integrations to interact with the data in your account. Before creating the custom service, you will need to create a new Role and User for the service to operate as.

Below you will see instructions for creating a new User, Role and Custom Service. Be sure to consult the Marketo documentation for the most up-to-date instructions.

Adding a User and User Role

On the Admin tab of your Marketo dashboard, expand the Security option in the left-hand menu. Follow the Users & Roles link.

We’ll first create a new Role for the User that is created. Click the Roles tab and create a new Role by clicking New Role. Here you can name the Role something descriptive such as ‘NeverBounce Integration’, and add a description if you wish.

The permissions are what really matter when creating the Role. The required permission option is Read-Write Lead. Be sure you have enabled this permission for this role; no others are required. Click ‘Create’ and the new Role is created.

Now we can create the user. Click the Users tab and then Invate New User to get started. Fill out the First Name, Last Name and Email Address with whatever you would like. Something descriptive is suggested. In the roles field be sure to select the role we created in the last step. Finally tick the API Only option and click invite.

Adding a Custom Service

Now that the user and user role has been created, navigate to the LaunchPoint page by following the link in the left-hand menu. (It may be necessary to expand the Integration option.)

On the LaunchPoint page, click New and then New Service. Name this service what you would like; again something descriptive is recommended. Under the service field select Custom. You will now see a Description and API Only User field. The description can be whatever you’d like. The API Only User however needs to be the User that was just created. Select that User and click ‘Create.’

Once it has been created, click the View Details link on the newly created service. Here you should see the Client Id and Client Secret. These are the two additional credentials needed on the NeverBounce dashboard.

Sending the Results Back to Marketo

To export results back to Marketo directly, you will need to create a field in your Marketo account.

Logged into your Marketo account, go to the Admin tab and follow the Field Management link in the left panel. On the Field Management page, click the New Custom Field link. Use this form to create each custom field. Below you will find the fields you need to create. Be sure to enter them as they appear below:

Field #1

  • Type: String
  • Name: NeverBounce Validation Result
  • API Name: neverBounceValidationResult

This field will contain one of the five strings ‘Valid’, ‘Invalid’, ‘Catchall’, ‘Disposable’, ‘Unknown’.

Once you’ve completed validation, click on ‘Export to Marketo’ to start the export process and the button will change to ‘Exported’.

Once the results are exported to Marketo, you can always Re-export or Undo Export. This can be done by clicking on ‘Exported’ button and selecting ‘Re-export’ or ‘Undo Export’ option.

If you’d rather download the results, select the ‘Download’ option from the dropdown next to ‘Export to Marketo’.

Disconnecting Marketo

To disconnect Marketo once you have it connected, click “Add List” from your dashboard. On the left you should see “Marketo” listed under your current integrations. Hover over “Marketo” until you see a red broken link icon to the right. Click on that icon and you will see disconnection instructions on the right.

You can also disconnect your account by navigating to the “Apps” page, selecting Marketo, and following the disconnect instructions.

You can reconnect your Marketo account anytime by following the instructions above.

FAQs

Where are my Smart Lists?

The purpose of validating should be to use the validation results to create rules for including contacts in Smart Lists, this is why your Smart Lists are not available for validation.

I’m receiving an error when trying to import my list.

This is typically related to Marketo’s API limits. If you have several third party integrations or a custom integration, there is a good chance you may have reached your daily limit for API transactions in Marketo. Contacts have to imported in batches of 300 from Marketo, so a list of 10,000 contacts would result in 333 API requests.

My import has been processing for a while, how long does it take? Why isn’t there a progress bar?

Importing can take several minutes for a few thousand contacts and upwards of an hour or more for larger numbers of records. This is due to the throttling put in place by Marketo which limits the number of API requests that can be made in a small time frame. Unfortunately we are unable to provide a progress indicator as we are unable to retrieve the total number of contacts in a list until importing has completed.

Use our Javascript Widget to quickly and easily add real-time email verification to your Marketo pages.

Animated preview of the widget in action

You will need:

  • A Marketo account
  • An existing, hosted web page. Check out the Marketo help documentation to learn more about creating forms in Marketo.

The Neverbounce widget must be added with a Marketo snippet to your own webpage HTML.

Creating the Javascript Widget

From the NeverBounce dashboard, go to the Apps menu and select Javascript Widget.

Enter a name to easily identify your application and Save the widget. You can also apply Javascript Widget Settings to protect your account from unauthorized or malicious use.

Once the Widget has been created, you will be provided with an HTML snippet and API key. Keep it safe! You can reset the API Key at anytime from this page.

 

Inserting the Javascript Widget into Marketo

Rather than hosting the widget on their own platform, Marketo gives you a snippet to embed onto a new page. You will need to embed both the Marketo form snippet and the Neverbounce widget code snippet on your web page.

Log in to your Marketo account and head to Design Studio. From there select Forms.

In the Forms page, click New -> New Form. Give your form an easily recognizable name and click Create.

You can edit your form fields here. Once you have finished, click Form Actions -> Approve Form, then Form Actions -> Move Form -> Marketing Activities. This will open the form in the Marketing Activities screen. Now, click Form Actions -> Embed Code.

Copy the code snippet, this will be inserted into your HTML page.

In your HTML document, paste both the Marketo form snippet where it should appear on the page and the Neverbounce JS Widget snippet just before the </body> tag.

...

   <div class=”my-form-container”>

       <!-- INSERT EMBEDDABLE FORM SNIPPET HERE →

   </div>

   <!-- INSERT NEVERBOUNCE JS WIDGET SNIPPET HERE -->

</body>

</html>

You may find that the feedback div will partially block the email field if no styling is added. To move the feedback div, we recommend adjusting the 'margin-top' property on the .nb-feedback class until the feedback div is in the appropriate position.

Enter the following code snippet into your CSS stylesheet. You can tweak the margin-top value to get the feedback window exactly where you want it to be.

<style>

body .mktoFormRow div[id^="nb-field-"] div.nb-feedback {

      position: absolute !important;

     top: 65px !important;

}

</style>

You can check your widget usage for Marketo from the Apps -> Javascript Widget -> Marketo page. To learn more about Javascript Widget functions and settings, check out our Getting Started and Advanced Widget Configuration guide.

Javascript Widget Security Settings

Neverbounce uses a credit system for email verification – this means there is a possibility that people could use your credits if they have access to your Javascript Widget. Neverbounce provides several settings to eliminate unauthorized use and protect your account.

Add Authorized Domains

Authorized domains and IP addresses prevent your public API key from being used from unauthorized sources. Requests made with your public API key are only accepted when they come from one of your authorized sources.

If you do not specify any authorized domains or IP addresses, all requests made with your key will be processed regardless of location. We recommend adding a list of authorized domains or IP addresses to prevent unauthorized sources using the application and to protect your credit balance.

Throttle Usage

Specifying throttling rules allows you to prevent users from abusing your forms. You can specify multiple rules to limit the number of verifications made in a given timeframe by IP, or even globally across all IP addresses. When the limit is hit, the widget will treat the request as an unknown.

Not specifying throttling rules leaves your widgets at risk for abuse. This may cause your credit balance to deplete or possibly risk account closure.

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