If you’re a digital marketer, you know the holiday season can be a very busy time of year. Your competition is working hard on their advertising campaigns. You need to work just as hard, if not harder, to ensure customers remember your brand during the holiday shopping season.
More importantly, you need to work smart. That involves finding out what type of marketing content resonates with customers.
An interactive email campaign will be particularly helpful during the holiday season. You might already know that email marketing delivers an impressive return on investment ($44 for every dollar you spend). However, you’ll get the best results if you send dynamic holiday emails to your followers; text alone isn’t compelling enough to engage them.
Are you unsure how to make interactive emails that will get attention during the holidays? If so, keep the following holiday email marketing examples in mind.
Try an Interactive Email That Let Customers Decorate
It helps to refer to successful holiday email marketing examples when designing your own campaign. For instance, a UK-based digital agency included an interactive Christmas tree in one of their interactive holiday emails. The email engaged recipients by allowing them to “decorate” the tree however they wished. This same concept can be applied to other holiday decorations, such as a wreath, menorah, and the like.
Image source: https://www.emailonacid.com/blog/article/email-development/holiday-interactive-email-campaigns/
Of course, your goal during this season is to boost sales and brand awareness. That’s why you should find a way to translate this interactive email concept into something that helps you reach those goals.
You could do so by allowing customers to share their finished holiday email design via social media. This will help your marketing efforts extend beyond your email subscriber list. Or, you might let customers submit their creations to your company for the chance to win a prize.
Offer Something Useful in Your Holiday Emails
Interactive holiday emails tend to be most effective when they provide recipients with something valuable they can use during the season. Ideally, what you offer should relate to your brand in some way.
For example, if you were marketing kitchenware, you might offer holiday recipes. For an email marketing strategy for a retail brand, you could send interactive emails that let customers mix-and-match various garments on a digital model to get outfit ideas. These tactics add a degree of interactivity to your holiday email design, provide the customer with value, and help you sell more products.
Include a Quiz
Maybe your brand offers a wide range of products and services. To help customers find the right products for their needs and tastes, include a quiz in your holiday emails.
This offers two benefits. First, it makes it easier for customers to learn about items they may want to purchase. Second, it provides you with valuable information you can leverage to segment your email list. Segmenting your list will boost your open rates.
Hack Customer Curiosity
Most people are somewhat curious by nature. If you’re wondering how to make your interactive emails stand out this holiday season, including “hidden” content in your holiday email design is a great way to do so. Recipients will be more likely to engage with it.
Image source: https://neilpatel.com/blog/increase-interactivity-emails/
An example would be a digital scratch card. Customers would treat it like a scratch lottery ticket, revealing bonus content or special holiday offers. They’ll naturally want to find out what’s hidden behind the scratch label, so many recipients will take the extra step of removing it.
Treat Your Interactive Emails Like Websites
It’s now possible to design emails that have drop-down menus like those you would find on a website. Including these in your holiday email design doesn’t just make them more interactive for customers; it also makes it easier for you to include more content in a single message. This is particularly important during the holidays, when you likely have multiple products and deals to promote.
You should also stick to basic email marketing best practices, like A/B testing, personalizing your subject lines, and monitoring the overall success of a campaign in order to create your best holiday emails this season. That said, making your content interactive will ensure you stand out among the competition during a very competitive time; these ideas will help.