Successful email marketers know how to leverage the latest technologies and tools to improve their campaigns. That’s why it’s important to constantly research marketing innovations.
Artificial intelligence (AI) is one such development. Once a mere sci-fi trope, AI in marketing is now a very real phenomenon that can be very useful in creating dynamic emails.
Specifically, AI email tools can help you craft more effective subject lines. In case you needed reminding, subject lines still make a major impact on your email marketing success. According to one recent survey, 35% of email users decide whether to open a message based on the subject line alone. Improving this aspect of your marketing campaigns with dynamic email tips should therefore be a priority.
AI in email can help. The following information will give you a better understanding of how you can leverage email and artificial intelligence to increase open rates, improve CTR, and boost your bottom line.
Email AI: How New Tech Improves Subject Lines
The tone of a subject line can have a major impact on the success of a marketing email. For example, a recent study indicates that simply personalizing a subject line can boost open rates by as much as 50%. This may be the result of a friendly tone. Your followers might be more inclined to open an email if the subject line reminds them of a pleasant greeting from a friend.
That said, there are many ways to optimize the tone of your subject line, depending on your goals. Maybe you want to excite a reader when promoting a new sale or discount program. Maybe you want to appeal to a reader’s emotions. Maybe you want to instill a sense of urgency.
These are all smart ways to experiment with the tone of your subject line. Doing so can result in a very dynamic email.
Customize the Tone of Voice
However, understanding how the tone of your subject line affects key metrics like open rates isn’t exactly easy.
That’s where email AI tools like IBM Watson’s Tone Analyzer come in. This unique resource demonstrates the power of AI in marketing fairly simply.
To understand how an AI email software can help you improve your subject lines, start by finding about a dozen (or more) marketing emails that performed particularly well. You want to focus on emails with high open rates, as this is a good sign of a strong subject line.
All you have to do is run the subject lines through the analyzer. It will use AI to determine their overall tones, highlighting the key emotions they correspond to.
The more successful subject lines you analyze, the more you’ll start to identify patterns in their tones. This artificial intelligence email tool can help you understand what kind of tone future subject lines should have. You can also look through the subject lines to determine what elements contribute to an effective tone. Again, maybe including a recipient’s name, or using exclamation points, results in a joyful subject line.
Easily Optimize Across Platforms
You should also focus on how subject lines perform across different devices when collecting effective examples to analyze with an email AI tool. After all, the majority of emails are read on mobile devices these days. As such, you want to make sure you’re tailoring your subject lines appropriately.
As a marketer, your goals should include finding out how to use new technologies to boost the strength of your campaigns. Email artificial intelligence is an example of one you can benefit from substantially. With the help of AI in your email marketing, you can improve subject lines, resulting in higher open rates in the future.