Email marketing is effective for many reasons. Primarily, it gives you numerous opportunities to cultivate a relationship with followers. They’ll be more loyal to your brand when you’re in frequent contact.
Of course, you can’t take advantage of this valuable channel if your emails aren’t being delivered. That’s why it’s important to understand email blacklisting. For various reasons, your domain might get blacklisted, preventing your emails from reaching inboxes.
The information here will help you understand blacklisting and answer the question: “What is a blacklist?” Plus, we’ll provide tips on what you can do about a blacklist domain if you find yourself in this situation.
What is a Blacklist?
Email providers should protect their users. Thus, if there are indications you’re sending spam or other types of malicious content, you may wind up on a domain blacklist. As a result, your emails won’t be delivered.
Keep in mind that an email blacklist isn’t the only factor that may prevent your followers from seeing your content. Blacklists can also apply to websites. Sometimes web browsers block domains considered to be dangerous.
Is My Domain Blacklisted?
You probably won’t know that your domain is on a blacklist without directly checking. Thus, performing regular email and website blacklist checks is important. Part of an effective email marketing campaign involves frequently confirming you’re doing everything you can to ensure deliverability.
That said, there are multiple blacklists you may wind up on, including Spamhaus, MXToolBox, Spamcop, and more. When performing an email address blacklist check, make sure you’re using tools that checks as many as possible. Finding out you’re not on the Spamhaus blacklist doesn’t guarantee you’re not on Spamcop.
How Can I Avoid Getting on an Email or Domain Blacklist?
It’s worth noting that you don’t have be intentionally sending spam or malicious content to end up on a domain or email blacklist. Sometimes this happens for relatively harmless reasons. For instance, maybe you suddenly began sending far more emails far more frequently than usual. A blacklist may interpret this as spamming.
Luckily, there are steps you can take to avoid this problem. They typically involve engaging in general email marketing best practices.
So what would these best practices entail that would avoid email blacklisting? Things like making an attempt to personalize your content and segmenting your subscriber list so followers only receive emails they’re interested in are a couple of examples.
Also, instead of buying addresses, build your email list by genuinely explaining the value of following your brand. Not only will this ensure valid email addresses, but also subscribers will be more engaged and excited about your content. Additionally, when performing a blacklist check, you should also check the domains of any links included in your emails. You might get blacklisted by sending content with dangerous links and not even know it.
This is a crucial aspect of any email marketing plan. Again, email remains so effective because no other channel lets you communicate with followers as directly and frequently. Making sure that your emails are being delivered and avoiding a domain blacklist is key to getting the best possible return on investment.