A testimonial page is an essential component of many business websites. Consider new, potential customers who just learned about your company may need some convincing before they make a purchase or hire you for a service.
One of best testimonial page examples is that from former clients to offer social proof. This lets potential customers know that your product or service is worth the cost.
That said, to fully leverage the benefits of these endorsements, you need a strong testimonial page design. The following tips regarding testimonial best practices will help you create a page that grabs a person’s attention and lets them know that they can trust your company.
Incorporate Visuals Into the Testimonial Page Design
When designing your testimonial page layout, consider what types of multimedia you can include to break up the monotony of the text. For instance, you might incorporate videos of customers talking about your products. This is more eye-catching than plain text, and it allows you to include truly dynamic testimonials.
Optimize Your Testimonial Page Layout for Mobile
Did you know that mobile internet browsing is starting to overtake desktop browsing? Since you can expect a large number of potential customers to read through your website while using a mobile device, make sure the testimonial page layout is designed for a smaller screen. This not only includes the testimonial page’s content, but also all of the information on the site.
Avoid including large chunks of text, and use headings, visuals, and other elements to organize the content into easily scannable sections.
Focus on Specific Testimonials
The quality of testimonials you receive from former clients will vary. Some will simply write, “Great company!”, while others might use descriptive language to review a specific product or service in greater detail.
To follow testimonial best practices, focus on using the second type user-generated content as often as possible. Vague reviews are simply less effective than specific ones that evoke an emotional reaction.
Use Competitors’ Testimonial Pages as Examples
Are there any companies in your industry whose success you’d like to replicate? If so, study testimonial page layouts and designs from their websites. Getting a better sense of how the competition built their page will give you better ideas for your own.
Include Links Within the Page
Again, the more specific and descriptive a testimonial is, the better. When you include a review of a product or service, link to a page that offers the reader additional information.
According to surveys, approximately 74% of online shoppers state that reviews from people who have used a product before play a major role in their purchasing decision. If you can link from a positive review to a product’s main page, that testimonial could potentially be the most crucial factor in the customer journey.
Incorporating testimonial best practices will enhance your site. Simply posting customers reviews isn’t enough to get the attention of potential customers. To make sure your testimonial page layout is as effective as possible, design it with these tips in mind.