A marketing email needs to deliver valuable content. You already know this. However, it’s also crucial that it be formatted properly. You need to find a way to insert your content into a format that’s easy-to-read and representative of your brand.
That doesn’t mean you have to devote substantial time and money to creating such templates. If you use Mailchimp, there are many existing free Mailchimp templates available. Using them allows you to work much more efficiently when designing campaigns.
The following are some of the more noteworthy options to consider:
How to Use Mailchimp Email Templates
Before learning about your free Mailchimp template options, you must first learn how to set up and use the template. Luckily, doing so is fairly simple.
1. Start with “Templates”
The place to start with Mailchimp templates, whether you’re planning to utilize one of their tried and tested templates or you’re looking to code your own fresh, customized email template is to head to your Mailchimp dashboard and select “Templates.”
2. Create a Template
Then, if you haven’t used any Mailchimp email templates yet, select “Create Template.” You’ll be given a choice to select from Basic or Theme templates. The Basic options consist of Mailchimp’s default, responsive starter email templates. Just utilize the drag-and-drop email designer to include the elements that your email marketing efforts or campaign requires. The Theme templates are also responsive and have unique design elements already applied, but you can still use the drag-and-drop email designer to make adjustments that suit your needs.
3. Code Your Own
However, for the purposes of this guide, you’ll be uploading the HTML code from the free Mailchimp templates listed here. To do this, select “Code Your Own” and “Import HTML.” Now you can upload the template with its code and send an HTML email. Make sure to give the template a name, because once you’ve added or created a template, you’ll always be able to locate it within the template dashboard, where you’ll be able to make code, content, and style edits using the email editor.
Now that you understand the process, it’s time to browse some of the best free options currently available!
MailBakery Zeta – Free HTML Email Template
It’s important to consider what stage in the customer journey a follower has reached before sending them an email. You wouldn’t send an email introducing your business to someone who’s been following your brand for years; the information would be redundant.
However, you would send a welcome message to someone who just signed up for your email list. When doing so, consider using the MailBakery Zeta template. It boasts a clean and professional look that can be tailored to represent your brand. Additionally, it features an editable timeline and space for testimonials, making it one of the best Mailchimp templates for an introductory email.
Colorlib Email v4
Marketers often use email to promote other marketing content, such as website blog entries. The Colorlib Email v4 email template is useful in that respect. This Mailchimp template is free and also allows you to not only showcase your latest blogs, but also edit the formatting so it matches that of your website. This ensures brand consistency.
Now that people tend to check email on mobile devices more often than on computers, it’s crucial that your emails are formatted so they’re easy to consume on such devices. The MailNinja Summer email template helps in that capacity, letting you break up the content with small sections of text, images, and additional formatting elements. It’s also responsive, meaning it will reliably load and render on smartphones and tablets.
MailBakery Pi – Free HTML Mailchimp Email Template
An email newsletter is obviously far more high-tech than a traditional paper newsletter. That said, there are many reasons a brand might want their emails to resemble a more traditional form of marketing content. If that’s your goal, consider using the MailBakery Pi – Free HTML Email Template. This is among the best Mailchimp templates in that it is suited for brands in a wide variety of industries, and is designed to subtly recall a classic newsletter’s style and formatting.
Salted Responsive Email Template
Salted Responsive Email Template is another responsive Mailchimp template for free that will work reliably on mobile devices. It also boasts a minimal style.
That’s important to some brands. While some companies attract customer attention with dynamic graphics and color schemes, others are more subdued in their use of branded imagery. If that’s true of your brand, this free Mailchimp template will help you send emails that consistently represent your company’s identity.
Keep in mind, these are merely a few examples of the best free Mailchimp email templates. You might also want to seek others as you develop future campaigns. The main point to remember is that using templates can save you a lot of time, giving you more time to focus on creating truly strong content.