If you’re involved in GDPR email marketing directly, it’s easy to forget that many of your subscribers may not know that they need to confirm they want to continue receiving emails. Thus, it can be helpful to simply send a GDPR email with a clear subject line.
Enhance GDPR Email Marketing By Using Their Name
Did you know that simply including a subscriber’s name in the subject line of an email can increase open rates by as much as 50%? People notice when a subject line is personalized. In a crowded inbox, it’s a simple but effective way to get someone’s attention when you want them to open your GDPR email.
Segment Your GDPR Email Marketing List
According to MailChimp, segmenting your email list also boosts open rates. If you’re sending out a MailChimp GDPR email, segment your list so you can tailor your subject line to each sub-group’s interests or needs.