Email marketing is often effective when the messages you send are somehow related to events or holidays occurring that season. That’s why plenty of businesses send out Fourth of July promotion emails at the start of summer.
However, it’s easy to overlook some other, lesser known summer holidays and events you might use to enhance a campaign. If you’re looking for ways to improve your summer email marketing campaign, keep the following points in mind.
Don’t Forget These Summer Holidays in Your Email Marketing
Odds are good you haven’t forgotten about big holidays like Father’s Day and the Fourth of July when crafting your summer email marketing plan. However, there are some quirkier niche celebrations your customers may also be interested in. They include the following:
- Sunglasses Day, June 27
- World Chocolate Day, July 7
- Shark Awareness Day, July 14
- National Girlfriends Day, August 1
- Lazy Day, August 10
- Son and Daughter Day, August 11
- Senior Citizens Day, August 21
Not all of these holidays will correspond to your brand. Those that do, however, could provide inspiration for summer email subject lines and campaigns. For instance, if you sell products people often give as gifts, you could send emails for Girlfriends Day, Son and Daughter Day, and Senior Citizens Day, highlighting items those particular groups might enjoy.
Does your company sell apparel? For a holiday like Sunglasses Day, send messages showcasing how key items pair well with sunglasses of all styles. If you have pajamas in stock, invite people to celebrate Lazy Day with a catchy summer email subject line. Consider something like, “Celebrate Lazy Day in Our Comfiest Pajamas Ever.”
Again, the holidays you choose to focus on with your summer email campaigns will vary depending on what specific services you offer. Keep in mind, the list above is not exhaustive.
Do you have international customers? There’s a good chance they celebrate obscure holidays in their country you may not know about. That’s why it’s a good idea to segment your subscriber lists and localize email content.
Segmented campaigns deliver a 14.31% higher open rate than non-segmented campaigns. Furthermore, they give you the opportunity to design a campaign based on celebrations that are unique to your customers’ home nations.
Focus on Activities in Your Summer Email Subject Line
Official holidays aren’t the only events that can provide inspiration for a summer email campaign. You could also send emails related to popular summer activities, like swimming, going to amusement parks, taking vacations, and even attending weddings.
Of course, you want to ensure the activity you focus on is in some way related to the products or services you offer. When it comes to crafting your summer email subject line, make sure it’s relevant to the rest of the message.
Surveys indicate that customers prefer honest, transparent brands. That means you won’t make a good impression if you promise an email about summer amusement park trips, only for your readers to find the actual content is only tangentially related to that topic.
It’s also important to understand that, while summer email subject lines should indicate if an email relates to a particular holiday or activity, general best practices still apply. For example, if you want to increase your email open rates, use a personalized subject line.
The tips here will help you boost the effectiveness of a summer email marketing by ensuring your messages are as timely and relevant as possible. That said, they’re only general tips.
By defining your brand and researching exactly which obscure holidays or activities relate to it most naturally, you’ll design a summer email marketing campaign that stands out this season.