Let’s face it: Not every email campaign is successful. Have you been struggling to send effective sales emails? Don’t worry if this is the case. It’s possible you’re simply using the wrong sales email template.
That doesn’t mean you have to generate one on your own! This may be a time-consuming task. While it’s important to determine which templates work best for your goals in the long run, in the meantime, these sales email examples will help you drive more conversions and boost revenue now.
Sales Email Templates That Work: Essential Points to Remember
Before looking at specific template examples, it’s important to cover certain essential components of drafting a strong sales email.
Determine Where the Customer is in the Sales Funnel
First of all, you have to know who you’re speaking to when you send a sales email. Are you sending an email to someone who just completed the newsletter signup process? If so, they may not know a lot about your brand and products. An early sales email would need to be more welcoming than “salesy” in this instance. Look to welcome them to the brand and inform them instead of leading them straight to making a purchase. The best sales email template for a welcome email helps guide the customer down a journey.
On the other hand, you might be sending an email letting members of your loyalty program know about a discount they’re eligible for. The sales email template that would work in this case would not be the same as the one you use to welcome a new customer. Keep that in mind as you develop your strategy. Different templates work for different contexts.
Divide Your List Into Different Segments
That brings up another point regarding an email template for sales: it’s also a good idea to segment your email list. This has been shown to boost open rates and reduce unsubscribe rates. It can also help you make more sales.
For instance, maybe you’re marketing a sports apparel brand. Sending a mass sales email about winter sports apparel may result in sending a lot of emails to people who don’t live in a region where winter sports are an option. Instead, you could ask followers what types of content they want to receive when signing up for your email list. Those who specify they want to receive content related to winter sporting goods will receive it, and those who don’t will not. This results in a more personalized experience that consumers want.
Remember these points as you experiment with sales email templates. Doing so is key to achieving the best possible results.
What is The Best Sales Email Template?
Again, the right email template for sales will depend on the situation.
Email Sales Template for New Subscribers
Here’s a sales email example you might use when introducing your brand to a new follower:
Thank you for subscribing to our newsletter! We hope to provide you with useful content related to [topics your newsletter will cover]. Additionally, we’ll let you know how we can help you achieve your goals [or improve your life, have more fun, etc. What you’re describing is the value your products offer, which will vary on a case-by-case basis.]
For instance, with [product name], you can [explain benefits].
This sales email template succeeds because it is not too pushy, it gets to the point, and it’s friendly. That said, you may want to adjust the tone to better match your brand.
Sales Email Templates That Work for New Leads
Now, maybe you’re not sending a sales email to a follower at all. Maybe this is a cold email to a potential business prospect. In this case, the following template might work:
Hi [recipient’s name],
I [describe how you learned about them, such as browsed their website, heard about them at a networking event, etc.]
It seems [your brand] may be able to help you achieve certain key goals. Specifically, it seems as though you may need assistance achieving the following:
[List specific needs this prospect likely has, and how your brand’s products or services can help].
Please let me know if you need any additional information. I’d be happy to provide it.
[Your name and role at the company]
This is professional and to the point; it’s a basic sales email template that is a great foundation for you to expand upon and adjust to your brand. Most importantly, make sure you focus primarily on the recipient and their needs. You are technically introducing your brand, but you want to keep the focus on them.
Sales Emails for Loyal Customers
Finally, here’s a sales email template you might use to let a long-time follower know about a product they may be interested in.
Thanks as always for being a loyal follower! We at [your brand] are thrilled to provide you with regular and engaging content.
When you signed up for our newsletter, you indicated an interest in [type of product or content]. That’s why we’re letting you know that [product name] is [currently on sale, ready to be launched, etc.]
[Describe product and benefits briefly. Include pictures and/or video, as email templates shouldn’t be text only.]
Again, it’s friendly, and it’s tailored to the specific recipient.
Remember to experiment with these as a means of developing your best sales email template. When you monitor your progress, you’ll get a better sense of what does and doesn’t work. The result? Sales emails that actually yield, well, sales!