You don’t need to be told implementing an email marketing campaign is much easier with automation. When you don’t have to spend time remembering to manually send emails, you can devote more time to other tasks. And when combined with a thoughtfully designed email funnel, you’ll be well on your way to nurturing leads and sales.
Don’t worry if you’re on a budget. There are plenty of free email automation tools that you can use. And, you can count on almost any of them being more successful than straight cold calls. The following are some of the more noteworthy options to keep in mind.
It’s worth noting that no option on this list is inherently the “best” free email automation software in general. Different options are better for different brands depending on your goals.
For example, Omnisend is worth considering if you’re marketing for an eCommerce brand. It’s designed specifically for promoting Shopify shops. While it’s built on an email marketing freemium model (you can upgrade to a paid version), the free version of Omnisend allows you to send up to 15,000 automated emails a month. That may be sufficient for your needs if your following is still relatively small.
MailChimp remains one of the most popular free email automation tools available to marketers. There are many reasons this is the case. One is the simple fact that MailChimp also provides Instagram and Facebook marketing tools. Thus, it’s a useful tool if you’re looking for a way to manage all components of a marketing campaign in one place.
MailChimp’s free plan currently allows users to send up to 10,000 automated emails per month, to as many as 2,000 contacts. While that might not be enough to meet your needs as your business grows, in the early stages, it may perfectly satisfy your goals. As your business grows, so will your budget. So, like the Omnisend email marketing freemium option, you can always upgrade to a premium plan in the future.
SendPulse is another popular option worth considering. Partially, that’s because its free plan is certainly more attractive than MailChimp’s. With SendPulse’s free plan, you can send up to 15,000 emails to up to 2,500 subscribers each month.
That said, some still choose MailChimp when it comes to free email automation tools because they find SendPulse’s interface to be difficult to work with. Some users have also reported experiencing consistent lag issues when creating emails with SendPulse’s templates.
MailerLite is quickly earning a reputation as one of the best free email automation software options available. While it only allows users with the free plan to send 12,000 emails to 1,000 subscribers per month, it boasts a range of features for designing attractive and engaging emails. That said, some users feel the features of the paid plan are fairly limited compared to what one would expect from this type of service.
With any of these free email automation tools, you need to research them more and consider your goals before deciding which is right for your needs. The main point to remember, though, is that automating your email marketing campaigns doesn’t need to cost more than you can afford to pay right now.