The popularity of video marketing has truly taken off over the last few years. Given its advantages, this trend is going to continue to grow as time goes on. More businesses are recognizing the benefits of video marketing, and producing quality content is getting more affordable.
Customers want to see more online videos, people are watching more video than they did in the past, and it is a proven way to grow your business. In fact, 4X as many consumers would rather watch a video about a product or service than read about it. One of the best things about using online video is that it can be integrated with many other parts of your marketing strategy. You can send videos to people on your email list or you can use it as a part of your social media strategy. Video content can even be used to increase your search rankings, and it can play an important role in customer service.
Many businesses recognize the potential for video marketing, but they might be unsure as to how they can use it to promote their business. Here are four ways that you should be using video as a part of your content marketing strategy.
Use Video in Email
Email marketing may be one of the most traditional forms of digital marketing, but it still offers an ROI that is unmatched by any other type of online marketing. Also, it is one of the best ways to connect with consumers and keep your brand at the front of their minds.
If you aren’t already using video in your marketing emails, you should be. You can easily integrate video in with your emails, and it has been proven to increase click-through rates by 200-300%. With the word “video” in the subject line, your emails will get more opens and more people will click through. You can even tease a video in the email, and direct readers to a landing page that has the content.
In order to maximize your email marketing results, make sure you’re using an email verification tool. Once you’ve reached customers’ inboxes, then your compelling video content will convince them to open and take action.
Video on Your Website
Adding video to your website has several benefits. Video can increase the search ranking for pages, it can get more clicks when it is found in search results, and pages that have video enjoy a higher conversion rate. In fact, landing pages with video increase conversion rates by an average of 86%. Video can help your website get more traffic and more conversions, and it can also make for a website experience that is better for the user.
Depending on your business, you can find a variety of different ways to use video on your website. You could post a video that introduces your company on the homepage. Alternatively, you could highlight the features of products and services on their respective landing pages. For fulfilling a customer service role, you could use explainer videos to solve common problems, like a visual FAQ page.
Start a YouTube Channel
For marketers, YouTube is more than just a video-sharing site. The site has more than a billion users and it is one of the most popular search engines. This large user base and the high search traffic make it a great place for marketing.
If you want to take advantage of YouTube’s search traffic, you need to create videos that will interest consumers in your industry. You could find out what people are talking about and make videos about that. Also, you could post videos that teach people about your area of expertise or you could make promotional videos that show people using your products.
Video on Social Media
YouTube may be the biggest video-sharing platform on the internet, but there are also opportunities on social media platforms. Facebook has made some significant moves toward becoming a more video-centered platform in recent years, and people are now viewing over 8 billion videos each day on the platform. Video content incentivizes people to share, doing some of the marketing legwork for you. A whopping 92% of mobile video users share videos with their social network
Video should be playing a significant role in your content marketing strategy. You have no shortage of options for making videos, and there are plenty of ways that you can share your content with consumers. For companies that are just getting started, things like email distribution, YouTube and social media represent video marketing opportunities that are affordable and effective.