Email marketing isn’t going anywhere. The fact is that people like email: it’s quick, efficient, and effective. This year the total number of business and consumer emails sent and received per day will reach 269 billion, and this is expected to reach 319.6 billion by the end of 2021.
To keep pace, email marketing design best practices, marketing strategies, and tactics will need to develop further to keep up with improvements in technology. Email marketing designs will become slicker in 2018 as marketers take advantage of developments in automated email to generate more revenue from welcome emails, cart abandonment emails, and other email communications with customers.
Below we’ve listed eleven of the best email marketing design inspirations for you to test in 2018 and make your email communications stellar.
1. Interactivity in email marketing designs
Sidebars and links within emails is just the beginning of the interactivity we can expect to see in support of email content. Emails will continue to be designed to appear as a microsite within consumers’ inboxes.
Hamburger menus and search options, carousels, image galleries, offer reveals, and add-to-cart functionality will all be used to reduce barriers to engagement and produce clicks with high intent.
2. Level up on personalization and segmentation
Dynamic content based on a variety of information sources will help marketers speak to the individual. With the advent of big data, content can now draw from a huge variety of consumer information. Utilizing this correctly to craft personalized emails can improve open rates by 26%.
With a little help from artificial intelligence technology to crunch the massive amounts of information, email marketing design best practices will include a focus on master templates that allow tailored content to be dropped in. This will yield a beautiful email that looks and feels like a personal message.
3. Use color confidently
Color blocking, contrasting colors to attract attention to your CTA, and bright backgrounds that tie together all elements of your email design are trends that will carry on in 2018. Each example you see can be easily emulated and used for your own email marketing design inspiration.
4. Minimalistic, simple, and clean designs
Mobile phones are now the most common devices to access emails. With less space and shorter attention spans on this platform versus desktop, try simpler email content that’s easier to consume on the go with clear and easy to follow calls to action.
Thanks to GIFs, cinemagraphs, keyframe animations, and live backgrounds emails no longer need to have much written content. Create your animation in such a way that it provides the bulk of your message and captures the attention and imagination.
6. Keep it tidy and ordered
Well-balanced designs that are easy to consume will always be in the list of email marketing design best practices. Organize content so it takes readers on a journey and directs them how to move through your email. Use white space effectively so your images and text aren’t overwhelming, and you’ll communicate a lot of information in a clear, organized, and attractive way.
7. Match design with copy
Imagery, font, and copy that match the message and the brand persona is one of the email marketing designs you need to test in 2018. It helps establish your company’s identity and makes you instantly recognizable to consumers. Additionally, it keeps your message balanced and organized.
In contrast to confident color usage, monochrome is set to make a comeback in 2018 – but it needs to be done right. You can use greyscale to create a modern and sophisticated look with a sense of harmony that alo serves to drive the recipient to action.
9. Divide and conquer
Divide information in new ways. Try horizontal divisions, geometric designs, or angular grids that give equal importance to several messages in one email marketing design while maintaining order and visual interest. One way to do this is to prioritize one announcement at the top of the email and then give equal weight to other content in their own blocks.
10. Give tradition a twist
Don’t fall into the same old holiday design clichés. Instead, give them a twist and modernize so you stand out from the crowd and give something to your subscribers that will delight them with its uniqueness. You can use imagery that’s a nod to tradition and reimagines it in a way that consumers will appreciate.
11. Be [info]Graphic
Sometimes we need to convey lots of information to customers. Just as email marketing designs with animations and GIFs can help you avoid the need for lots of text, getting visual through infographic and visual maps help to convey a lot of statistical information in a way that leads the reader through the journey simply and clearly.
As you consider these email marketing design inspirations for 2018, also recognize the importance of having your beautiful emails land in inboxes. NeverBounce’s email verification tool comes with a guarantee that if more than 3% of valid emails bounce, you receive a full refund. Don’t let your well-designed emails go to waste in spam boxes; get them delivered and reach your customers the right way.