In the land of email marketing, there are many different considerations for determining whether your email program is successful. We all know to check click-through and open rates, but what other email metrics should you be monitoring to find your groove?
With tablets, desktops, and mobile devices, options are abound for when and where an email may be viewed.
Trends show that mobile email is taking command. In fact, according to Sign-up.to’s 2016 Email Marketing Benchmark Report, mobile email will account for 27 to 71% of email opens, depending on your target audience, product and email layout.